How an Order Moves Through a Modern Brand

The online platform where customers discover products, place orders and manage purchases. Shopify is one example.

The central system that connects inventory, purchasing, finance and core business records.

Controls how orders are received, routed, allocated and fulfilled across channels.

Controls how inventory is received, stored, picked and shipped inside a warehouse.

An external logistics partner that stores inventory and fulfils customer orders.

Coordinates return authorisation, receipt, inspection, refund and stock disposition.

Connects sales, purchasing, payments and reconciliation to financial reporting.